Hi, I'm Victoria

I'm the founder and designer behind Reinvented —an independent creative practice where I collaborate with visionary founders to transform their ideas into remarkable brands.

The story behind the studio

I started Reinvented because I believe that design is much like life — a journey of reinvention and evolution —to manifest your brand's best version of itself. It's this belief in the ability to reimagine and redefine that fuels my work. Every project is an opportunity to guide brands towards their full potential.

Whether we're working together to craft your brand's visual identity from scratch, elevating your online presence with a new e-commerce experience, or creating impactful packaging that your customers love to open, our mission remains the same: to help you reimagine what's possible for your brand.

Core Values

Collaboration

I believe we’re better together. You bring your ideas and inspiration, and I'll bring my insight and experience.

Balance

I offer a unique creative approach that fuses aesthetics with strategy, resulting in designs that are equal parts beauty and intention.

Positivity

Life will never be perfect, but I aim to start each day and approach each challenge with a positive outlook.

Alignment

I'm intentional about who I work with, and it’s important for us to share common values, vision, and respect.

My design philosophy

My signature style is characterized by beautiful, vibrant design you’ll fall in love with, a unique appeal that stands out, and user experience backed strategy that puts your customer’s point-of-view first.  I’m inspired by the organic beauty of the everyday, elevated visuals and imagery, travels to places near and far, interiors and modern living, and the idea of curating a life you love.

I love partnering with visionary founders and creative leaders who have a unique idea and story to share with the world, and I'd be honored to help you share yours.

fun facts

probably drinking

A strawberry matcha

favorite work spot

A cute, cozy coffee shop

friday night plans

Netflix and snacks

current hobby

Learning to speak Spanish

Your brand’s reinvention starts here.

believe in your vision
build something that means something
design a life you love
work with people you'd enjoy a drink with
believe in your vision
build something that means something
design a life you love
work with people you'd enjoy a drink with
believe in your vision
build something that means something
design a life you love
work with people you'd enjoy a drink with
believe in your vision
build something that means something
design a life you love
work with people you'd enjoy a drink with